DOES YOUR PRODUCT HAVE PACKAGING?
We are a European consulting firm that supports packaged goods companies with sustainable packaging choices and their implementation.
We help you to:
- comply with upcoming European Packaging regulations (Packaging and Packaging Waste Regulations, Directive on Green Claims, ..),
- develop or find off-the-shelf sustainable packaging concepts appreciated by consumers,
- reduce packaging costs,
- find packaging suppliers and co-packers,
- verify and certify sustainable packaging claims,
- perform market research related to packaging,
- formulate your sustainable packaging goals and measure their progress,
- embed sustainable packaging values into your brand image.
WHAT IS SUSTAINABLE PACKAGING AND WHY TO ACT ON IT?
WE HELP YOU SOLVE YOUR "PACKAGING DILEMMA"
Indeed, there are a lot of objectives packaging needs to meet, and requirements might contradict each other or be challenging to realize in order to find the balance.
From a business perspective, here are the 4 main objectives that packaging must meet in today's realities for successful business:
1. Packaging Performance
No compromises can be here, especially when it concerns product shelf-life, protection, and consumer safety.
2. Consumer Satisfaction
Packaging is there to sell, so it's important that customers appreciate the interaction with the product through packaging and can rely on the brand owner to take care of all sustainability and compliance aspects.
Consumer trust is essential for sales.
3. Packaging Sustainability
and Regulations
These two are now well combined because European Packaging Regulations set the direction and framework towards packaging waste reduction and circularity.
None should be missed to be a responsible business and earn consumer trust.
4. Packaging Cost,
Fees and Taxes
All packaging related costs should be optimized. If there is an aspiration to expand sales across European markets, Plastic Tax and Extended Producer Responsibility fees need to be budgeted and can be reduced.
OUR CLIENT'S JOURNEY
If your company is looking to solve its unique packaging dilemma, take a look at our client's journey below.
How it works:
1. We define together your packaging vision according to your business goals
- Do you want your packaging to attract customers and maintain their trust by improving your packaging eco-profile?
- Is sustainability an integral part of your brand identity, and you want your packaging to convey that message?
- Are you concerned about how EU packaging regulations may affect your business?
- Do you have packaging budget constraints or need to reduce costs?
- Are you puzzled what are more sustainable choices for your packaging?
- Do you want to make verified marketing claims for your packaging to stand out and be trusted?
“Recyclable”, “Compostable”, "Biodegradable", “Made from renewable resources”, “Doesn’t contain plastics “, Sustainably sourced materials", “Reduced Carbon Footprint”, "Made from waste".
2. We analyze your packaging
To begin, we help you gain a comprehensive understanding of your current packaging and identify areas where improvements can be made by conducting the following assessments:
- Environmental impact
- Upcoming European packaging regulations
- Packaging costs, taxes and fees
- Sustainable packaging options available on the market
- Peer benchmarking
3. We propose a solution for your packaging to close gaps and capture opportunities, that includes:
- Packaging concept(s)
- Packaging material choices
- Packaging supplier options
- Co-packing advantages
4. We help you with the implementation of the packaging solution
- We can act as your internal packaging team and implement, or
- Be there to answer your questions and remove obstacles during implementation
5. We help you to verify and certify sustainable features of your packaging
to stand out on the shelf, gain consumer’s trust and be compliant with EU Directive on Green Claims avoiding greenwashing risks and leveraging marketing opportunities that it brings.
Packaging choices are not straightforward! We help you navigate through various options, strike a balance that aligns with your unique packaging requirements, and effectively implement optimal solutions.
Contact Us
If you have any questions or would like to learn more about our solutions, please reach out to us.
We look forward to supporting your packaging goals!