What market insights and data do you need to make important business decisions or sign off on investments related to your packaging in anticipation of EU PPWR compliance?

Whether:

1) your product has packaging, and you are building your packaging strategy in compliance with the EU PPWR,

or

2) you are selling packaging and revisiting your go-to-market plan to position your offering in line with evolving clients’ needs,

the starting point is to collect market insights.

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Targeted research support to address specific questions or challenges emerging throughout the packaging strategy and implementation process.

 

Deliverable:

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• Insight report with researched data and actionable executive summary

 

Examples:

 

Below are questions that can guide you in gaining the necessary packaging market insights, and the facts gathered will support your decision-making related to the PPWR:
 
- What are packaging trends in EU and what opportunities and risks do they represent for our business?
 
- What packaging options do we have for our products?

- Which packaging options are available for our products that meet criteria under EU PPWR?

- What are suppliers and what is the scalability of those packaging options?

- What packaging certifications are available and valued in our target markets that help us demonstrate our efforts and commitments?

- What is the current availability, cost, and scalability of post-consumer recycled (PCR) materials for our packaging?

- What sustainable packaging solutions and practices are our industry/competitors adopting?

- How are competitors communicating their compliance with EU PPWR to their customers and investors?

- Are there emerging best practices for design for recycling, reuse, and other aspects for packaging in our product category?

- What is likely end-of-life scenario for the packaging in our target markets?

- What reuse/refill infrastructure and operating models exist in the markets we sell to?

- What are the recycling rates for different materials in our key EU markets?

- What co-packing and pre-filling options do we have in EU, so that we avoid building internal capacity?

- Which packaging is becoming non-compliant under PPWR for our industry?