EU PPWR If you are placing packaging on the EU market, you must comply with the EU Packaging and Packaging Waste Regulation (PPWR), which took effect on February 11, 2025. This regulation marks a major shift towards sustainable packaging, aiming to reduce environmental impact and harmonize packaging practices across all EU Member States. The PPWR sets mandatory targets for: Recyclability Reuse Recycled content in plastic packaging Packaging reduction and avoiding unnecessary
