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Packaging Compliance &
Strategic Consulting Services

Supporting Your Journey Toward EU PPWR Alignment

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Packaging Audit

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An assessment of your current packaging portfolio to evaluate compliance with the Packaging and Packaging Waste Regulation (PPWR), with a forward-looking view up to 2040.

 

Scope:

  • Assess alignment with PPWR and other regulatory milestones up to 2040.

  • Define the “ideal state” for packaging across product categories, based on legislative targets.

  • Establish a baseline through gap analysis—identifying compliance gaps and areas exceeding requirements.

  • Highlight uncertainties due to pending or evolving regulations and their potential consequences for the business decision related to packaging.

  • Map and prioritize risks and opportunities defining the direction for action.

 

Deliverables:

  • Mapped overview of the current packaging portfolio

  • Ideal packaging state per product category

  • Executive summary of compliance gaps and strategic priorities

  • High-level recommended actions

Strategic Action Plan

Development of a tailored packaging strategy and actionable roadmap to close compliance gaps, seize opportunities, and build a future-proof packaging system.

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Scope:

  • Analyze current and emerging market, technological and regulatory trends.

  • Identify and compare alternative packaging solutions; define decision-making flows.

  • Evaluate supply base readiness, scalability, and cost impacts (including EPR considerations).

  • Outline internal and external constraints (e.g., cost, regulatory ambiguity, technology readiness) and explore mitigating solutions.

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Deliverables:

  • Strategic guide to achieving the ideal state by product category

  • Timeline with milestones and key decision points aligned with PPWR deadlines

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Implementation Support

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Assistance with executing the packaging strategy, including supplier engagement, progress tracking, and compliance verification.

Scope:

  • Source compliant packaging solutions and services.

  • Develop a performance and impact tracking framework.

  • Facilitate third-party verifications for compliance assurance.

Deliverables:

  • Supplier landscape and sourcing options

  • Progress monitoring and reporting framework

  • Overview of third-party compliance verification providers

Market Research

Targeted research support to address specific questions or challenges emerging throughout the packaging strategy and implementation process.

 

Deliverable:

  • Insight report with researched data and actionable executive summary

 

Examples:

 

Below are questions that can guide you in gaining the necessary packaging market insights, and the facts gathered will support your decision-making related to the PPWR:
 
- What are packaging trends in EU and what opportunities and risks do they represent for our business?
 
- What packaging options do we have for our products?

- Which packaging options are available for our products that meet criteria under EU PPWR?

- What are suppliers and what is the scalability of those packaging options?

- What packaging certifications are available and valued in our target markets that help us demonstrate our efforts and commitments?

- What is the current availability, cost, and scalability of post-consumer recycled (PCR) materials for our packaging?

- What sustainable packaging solutions and practices are our industry/competitors adopting?

- How are competitors communicating their compliance with EU PPWR to their customers and investors?

- Are there emerging best practices for design for recycling, reuse, and other aspects for packaging in our product category?

- What is likely end-of-life scenario for the packaging in our target markets?

- What reuse/refill infrastructure and operating models exist in the markets we sell to?

- What are the recycling rates for different materials in our key EU markets?

- What co-packing and pre-filling options do we have in EU, so that we avoid building internal capacity?

- Which packaging is becoming non-compliant under PPWR for our industry?

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