Sustainable Packaging - EU PPWR - Consulting
Packaging Compliance &
Strategic Consulting Services
Supporting Your Journey Toward EU PPWR Alignment
Packaging Audit
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An assessment of your current packaging portfolio to evaluate compliance with the Packaging and Packaging Waste Regulation (PPWR), with a forward-looking view up to 2040.
Scope:
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Assess alignment with PPWR and other regulatory milestones up to 2040.
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Define the “ideal state” for packaging across product categories, based on legislative targets.
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Establish a baseline through gap analysis—identifying compliance gaps and areas exceeding requirements.
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Highlight uncertainties due to pending or evolving regulations and their potential consequences for the business decision related to packaging.
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Map and prioritize risks and opportunities defining the direction for action.
Deliverables:
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Mapped overview of the current packaging portfolio
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Ideal packaging state per product category
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Executive summary of compliance gaps and strategic priorities
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High-level recommended actions
Strategic Action Plan
Development of a tailored packaging strategy and actionable roadmap to close compliance gaps, seize opportunities, and build a future-proof packaging system.
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Scope:
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Analyze current and emerging market, technological and regulatory trends.
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Identify and compare alternative packaging solutions; define decision-making flows.
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Evaluate supply base readiness, scalability, and cost impacts (including EPR considerations).
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Outline internal and external constraints (e.g., cost, regulatory ambiguity, technology readiness) and explore mitigating solutions.
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Deliverables:
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Strategic guide to achieving the ideal state by product category
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Timeline with milestones and key decision points aligned with PPWR deadlines
Implementation Support
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Assistance with executing the packaging strategy, including supplier engagement, progress tracking, and compliance verification.
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Scope:
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Source compliant packaging solutions and services.
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Develop a performance and impact tracking framework.
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Facilitate third-party verifications for compliance assurance.
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Deliverables:
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Supplier landscape and sourcing options
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Progress monitoring and reporting framework
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Overview of third-party compliance verification providers
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Market Research
Targeted research support to address specific questions or challenges emerging throughout the packaging strategy and implementation process.
Deliverable:
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Insight report with researched data and actionable executive summary
Examples:
Below are questions that can guide you in gaining the necessary packaging market insights, and the facts gathered will support your decision-making related to the PPWR:
- What are packaging trends in EU and what opportunities and risks do they represent for our business?
- What packaging options do we have for our products?
- Which packaging options are available for our products that meet criteria under EU PPWR?
- What are suppliers and what is the scalability of those packaging options?
- What packaging certifications are available and valued in our target markets that help us demonstrate our efforts and commitments?
- What is the current availability, cost, and scalability of post-consumer recycled (PCR) materials for our packaging?
- What sustainable packaging solutions and practices are our industry/competitors adopting?
- How are competitors communicating their compliance with EU PPWR to their customers and investors?
- Are there emerging best practices for design for recycling, reuse, and other aspects for packaging in our product category?
- What is likely end-of-life scenario for the packaging in our target markets?
- What reuse/refill infrastructure and operating models exist in the markets we sell to?
- What are the recycling rates for different materials in our key EU markets?
- What co-packing and pre-filling options do we have in EU, so that we avoid building internal capacity?
- Which packaging is becoming non-compliant under PPWR for our industry?
