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Writer's pictureAnna Perlina

Has your company already developed a sustainable packaging roadmap? If not, the time to act is now.

What is The Sustainable Packaging Roadmap and its success criteria?


The sustainable packaging roadmap is a plan that outlines the steps a company will take to achieve its sustainability goals related to packaging. The roadmap typically includes new packaging solutions, specific targets and timelines for reducing waste, increasing the use of renewable materials, and minimizing the environmental impact of packaging throughout the value chain. The success of a sustainable packaging roadmap is dependent on several key criteria.


1. Collaboration: Success requires collaboration across the organization, from procurement and packaging design to production and consumer engagement. All stakeholders must work together to achieve the common goal of sustainability.


2. Innovation: The roadmap should include research into new materials and design solutions that can reduce waste and improve the environmental impact of packaging. The company must be open to exploring new ideas and be willing to invest in innovation.


3. Supplier engagement: Engaging with suppliers and encouraging them to adopt sustainable practices is crucial. The company should work with suppliers to identify more sustainable materials and processes, and to ensure that suppliers are meeting sustainability targets.


4. Data monitoring: The company must track progress and measure the impact of its sustainability initiatives. This includes

collecting data on waste reduction, energy use, and other metrics to determine the effectiveness of the roadmap.


5. Transparency: The company should communicate its sustainability goals and progress to customers, stakeholders, and the public. Transparency can help build trust and credibility, and also encourage others to adopt sustainable practices.


6. Continuous improvement: The roadmap should be reviewed and revised regularly to ensure that it remains relevant and effective. The company must be willing to make changes and improvements as necessary to meet its sustainability targets.


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